Who it is for
Hospitality consultants with years of experience and a profile that does not show it. Owners check you before they take your call. This afternoon fixes what they find.
The afternoon
- How the algorithm works. How the feed decides who sees a post, what it rewards and what it quietly punishes.
- Your profile, built in the room. Headline, About, Featured and banner, built properly and scored against the 13 checks.
- The anatomy of a post. Hook, body, close. We take apart posts that worked. Then you write your own.
- Reach and posting. When to post, commenting on owners' posts, and the tools worth using for writing, scheduling and tracking.
- Your numbers. The three figures to track each week, what to do with them, and the ones to ignore.
You leave with a profile that sells, a post ready to publish and a routine you can keep.
The date is set once all 10 seats are paid. I will post it here. Venue to follow. Every seat includes the scorecard.
Who runs it
Gary Digby, founder of Digby + Fox. I grew our LinkedIn from about 1,000 followers to nearly 13,000, with over 5 million impressions in the last year. In one year, my LinkedIn relationships generated over £250,000.